Many people have been stuck inside with nothing to do during the coronavirus outbreak, leading to an uptick of interest in home entertainment options. Movie studios have been streaming new content to help cure boredom, and this may have led WWE to jump in with a contribution of its own. The WWE Network is offering free content to non-subscribers for a limited time, and that includes every single one of the past 35 WrestleMania events.
WWE’s live television events have been taking place without any fans in attendance, and that will be the case with the biggest pay-per-view of the year. While fans are waiting for WrestleMania 36 next weekend, the WWE Network is hoping that giving free access to non-subscribers will create new customers.
The WWE Network content on offer is extensive and goes back decades. Fans can enjoy every single WrestleMania, Royal Rumble, SummerSlam, and Survivor Series— as well as episodes of brand-new shows such as Broken Skull Sessions and WWE Ruthless Aggression— per WWE.
Now, wrestling fans the world over can relive some of the greatest moments in the history of the squared circle without having to pay a single cent for it.
So, what can you watch for FREE starting today on @WWENetwork?
— WWE Network (@WWENetwork) March 23, 2020
Vince McMahon and company have presumably made this move for several reasons. The sports entertainment company may be hoping that this move will bring casual fans back into the fold, perhaps even leading to paid subscriptions in some cases. This offering also gives a huge group of people something to do as they face prolonged periods of social distancing, self-isolation, and general quarantine procedures.
Those watching during the free access period should not forget that this is a limited offer, and that bigger events such as WrestleMania 36 won’t be available to them unless they decide to upgrade to a paid subscription. That being said, this promotion could be a good way to give fans a preview of what is available on the WWE Network as a whole — whether that constitutes live wrestling events and pay-per-views or more casual, reality TV-style programming.
Many companies are doing whatever they can to help during this time of relative uncertainty. Knowing that numerous events have been canceled or severely modified, WWE may have spotted an opportunity to do a good dead while also making a good business move. Free access to the WWE Network is a boon to fans of professional wrestling, but may also help to bolster the company’s bottom line as the coronavirus pandemic continues to dominate headlines — and threaten profits.